Location: The World Wide Web
To promote Gwen Stefani’s Sweet Escape album, Attack! promoted a Verizon viral video to drive traffic to the ‘It’s a Wonderful Life’ website. The videos were viewed 1.3 million times, featured on 58 websites, mentioned in over 60 blogs and ranked #9 in favorite videos on YouTube for that day!
Learn more about the Gwen Stefani marketing campaign.
http://www.youtube.com/watch?v=CYVlG–1vv0
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